석동현 | Donghyun Seok
성장을 만드는 비즈니스모델 설계 | 마케팅 플래닝
혁신적인 아이디어로
시작하고 투자 받을 수는 있지만
지속 가능한 우상향의
매출과 이익을 만드는 것은
잘 설계된
비즈니스 모델과
마케팅 플랜입니다.
일회성 이벤트로 만드는
반짝 단기 성과가 아닌
고객-기업-협력자 모두에게
지속 가능한 가치를 주는
비즈니스 모델을 설계합니다.
광고 플랜, 콘텐츠 플랜같은
단순한 액션 플랜 수준이 아닌,
제품, 서비스, 브랜드, 가격
인센티브, 커뮤니케이션, 채널(유통)을 포함하는
기업의 고객에 대한 제안의 합이
시장에서 확고한 경쟁 우위를 가지고
목표 고객의 선택을 받을 수 있도록
전략과 전술을 논리적으로
연결하여 플래닝 합니다.
caleb@slowfastgrow.site
Linkedin | Threads | Youtube
Experience
클래스 사업총괄, 모두의연구소 (2025) | 외부전문가 계약
Managed marketing activities for a venture capital firm based in the bustling city of New York. Supported the development of marketing collateral, coordinated event sponsorships, and facilitated digital marketing campaigns to promote brand awareness and attract potential investors.
비즈니스 자문 / 교육 사업총괄, 베스트핀 (2024) | 외부전문가 계약
Led content marketing efforts for a tech startup in Chicago, creating engaging content across multiple platforms to enhance brand visibility and drive inbound traffic. Implemented SEO strategies and analyzed content performance metrics to optimize reach and engagement.
크리에이터 IP비즈니스 사업총괄, BIGC(빅크) (2023)
Spearheaded marketing initiatives for a Chicago-based company, overseeing the development and execution of comprehensive marketing strategies. Collaborated with cross-functional teams to drive brand awareness, increase customer engagement, and boost sales in the local market.
마케팅총괄, 3030잉글리시 (2020-2021) | 외부전문가 계약
Spearheaded marketing initiatives for a Chicago-based company, overseeing the development and execution of comprehensive marketing strategies. Collaborated with cross-functional teams to drive brand awareness, increase customer engagement, and boost sales in the local market.
마케팅 마스터 / 미래비전실장.DB경영팀장, 야나두 | (2018-2019)
Spearheaded marketing initiatives for a Chicago-based company, overseeing the development and execution of comprehensive marketing strategies. Collaborated with cross-functional teams to drive brand awareness, increase customer engagement, and boost sales in the local market.
신사업 마케팅 총괄 , 개념원리 | (2017)
Spearheaded marketing initiatives for a Chicago-based company, overseeing the development and execution of comprehensive marketing strategies. Collaborated with cross-functional teams to drive brand awareness, increase customer engagement, and boost sales in the local market.
마케팅 총괄 , 시원스쿨 | (2012-2016)
Spearheaded marketing initiatives for a Chicago-based company, overseeing the development and execution of comprehensive marketing strategies. Collaborated with cross-functional teams to drive brand awareness, increase customer engagement, and boost sales in the local market.
교육
생명과학과 3학년 6학기 이수 (2000-2006)
포항공과대학교(POSTECH)
Earned a solid foundation in marketing principles and strategic planning through coursework at a leading university in Chicago. Developed critical thinking skills and gained practical experience through hands-on projects and internships.
졸업 (1997-1999)
서울과학고등학교 (현 과학 영재 학교)
Completed an intensive digital marketing certification program focused on the latest trends and strategies in the digital landscape. Acquired expertise in areas such as social media marketing, content creation, and data analytics to stay ahead in the competitive marketing field.
Skills
Local Marketing Expertise
Deep understanding of local market dynamics and consumer behavior in Chicago, leveraging insights to develop targeted marketing campaigns that resonate with the city’s diverse audience.
Creative Content Creation
Proficient in crafting compelling content across various platforms, including social media, blogs, and email campaigns, to engage audiences and drive brand storytelling.
Data-driven Decision Making
Skilled in analyzing marketing metrics and performance data to derive actionable insights and optimize marketing strategies for maximum impact and ROI.
관심 분야
Chicago Food
Enthusiastic foodie passionate about exploring Chicago’s vibrant culinary scene, from deep-dish pizza joints to trendy rooftop bars, and everything in between.
Urban Exploration
Love immersing myself in the urban landscape, discovering hidden gems and unique neighborhoods while capturing the essence of city life through photography.
Community Involvement
Committed to giving back to the community through volunteer work and civic engagement, supporting local causes and initiatives that make a positive impact in Chicago and beyond.
SLOW | FAST | GROW 